A political communications director is an individual who is in charge of the communication strategy for a political campaign. They work with the campaign manager to develop and implement a plan that will help the campaign reach its goals.
The role of a political communications director is to make sure that the messages being sent out by a campaign are clear, concise, and on-message. This includes developing strategies for how those messages should be delivered, including how they should be communicated through social media channels, traditional media outlets and public events.
The duties of a political communications director vary depending on the size of the party and the nature of the job. For example, a small campaign may not have a full-time communications director, while a larger campaign will likely have one.
Some typical duties that political communications directors have include:
-Overseeing the public image of a candidate or party
-Developing messages for all media outlets, including social media channels and traditional media outlets
-Managing press conferences and events
Basically, it is the responsibility of a communication director to oversee the public image of a candidate or political party.