What is the Facebook authorization process for political advertising?

Facebook requires that any advertisers running political ads the platform provide some verification of the person or organization running them. If you want to run election ads through Facebook, you need to be properly authorized.

Even if you are only running a regular Facebook page and do not plan on running any advertising, it’s a good idea to become authorized in case you decide to run ads later.

Starting the Facebook ad authorization process

Make sure you have the following information ready before you begin. This will save you a lot of time and frustration.

  • You must be the Page administrator or advertiser on the Page from which you’re running ads about social issues, elections or politics.
  • A US passport, driver’s license or ID card.
  • A US-based residential mailing address.

How long does it take your account verified and approved?

According to Facebook, if you follow these steps properly, you should expect to receive your verification card in 7–10 days. After that, you will be able promote posts and run Facebook and Instagram ads.

The rules and requirements change occasionally, so check the Facebook link below for the current requirements.

 

Category: Online Advertising
Tags: facebook, instagram, qualifications
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